Day 3

Develop Compelling Content

Have you heard the expression, "Content is king?"

The truth is, only if it can do four things: • Entertain • Engage • Educate • Enroll

First, your content must attract your audience's attention. One of the best ways to do this is to create entertaining content to post on social media.

Entertaining content builds awareness, captures the audience's attention, and positions you as the expert or specialist in a specific market.

Simply posting entertaining content may get audiences to stop and take notice of you, but they may still need to be ready to engage with you by visiting your landing page.

Second, consistently posting targeted, entertaining content over time will attract those seeking your help. They might think, "I need to find someone to help me with...." This is why Instagram reels and TikTok videos are so popular.

Now they are ready to engage with you, so make sure you not only have an entertaining title or video but make sure it's engaging by asking questions or giving your audience something to think about.

Third, educate your audience by providing thought-probing content, such as 'Did you know...." How-to-type videos are great for educating or demonstrating step-by-step instructions.

YouTube is an excellent platform for How-to instructional videos.

Fourth, you must have a solid call to action or CTA. What do you want the audience to do with your content?

There should be a clear pathway to enroll in your online course, register for your webinar, or download your special report.

In other words, let your compelling content serve as your marketing brand